FASHION FILM & LOOKBOOK

Fashion Film & Lookbook
collections in motion, edited like editorials.

A still shows the garment; a film shows how it moves, falls and catches light. We edit collection films and lookbook video with the same fashion eye as our retouching — garment first, rhythm always, mood throughout.

◆Collection
Films
◆Lookbook
Video
◆Campaign
Teasers
◆Backstage
Edits
Fashion film and lookbook video editing for a clothing collection by Pic Visual The garment,
in motion
COLLECTION
MOVEMENT
RHYTHM
MOOD
EDITORIAL

WHAT IT INCLUDES

Films a collection
deserves.

◆

Collection films

The season’s story in motion: hero looks, movement and atmosphere edited into the film your homepage and campaign lead with.

◆

Lookbook video

Look-by-look edits that let buyers and customers study the range — full outfits in sequence, detail held long enough to read.

◆

Campaign teasers

Short, charged cuts that announce the drop and point to the full film and the store.

Social Reels & Short-Form →

◆

Backstage & process edits

Behind-the-scenes material shaped into credible, on-brand content rather than leftover footage.

Part of our Video Post-Production services →

THE FASHION EYE

Edited by people
who retouch fashion daily.

◆

Garment before glamour

Shots are chosen for how the clothing moves and reads — drape, texture, fit — not just for pretty frames.

◆

Rhythm cut to music

Edits breathe with the track: cuts, holds and reveals placed on the music’s structure, so the film feels composed, not assembled.

◆

One campaign, one look

Grade and graphics matched to the stills campaign from the same studio — no visual hand-off between your film and your photography.

OUR PROCESS

Season story
to finished film.

◆
01

Brief & season story

The collection, the campaign mood, the channels and the release date — plus your stills and references to match.

◆
02

Selects & structure

The strongest movement and detail chosen; the film’s arc assembled for your review.

◆
03

Edit, grade & sound

Picture cut to music, color finished against your stills, titles and sound completed inside your brand system.

◆
04

Versions & delivery

Public film, buyer cuts and social teasers delivered to each placement’s specification.

CONNECTED CAMPAIGNS

Film inside
the wider release.

◆

Direction before the shoot

Our art direction service plans coverage and mood before filming, so the edit has the material the story needs.

Creative Art Direction →

◆

Commercial cuts

Collection footage re-edited into ads and promos through our commercial editing stage.

Commercial Video Editing →

FREQUENTLY ASKED QUESTIONS

Quick answers
to common questions.

View All FAQs →

Yes — that is the normal starting point. Send the footage as shot, with your stills campaign and references if you have them; the edit, grade and pacing are built to sit beside the photography your customers will see on the product pages.

That is the goal. Color is graded against your retouched stills, type and graphics follow your brand system, and pacing follows the campaign’s mood — so the film, the lookbook and the product pages read as one release.

Yes. Alongside the public cut, longer lookbook versions can be edited for buyers and wholesale presentations — full looks in sequence, with product names or codes where you supply them. The version list is agreed at brief stage.

We edit to music you provide or license, cutting picture to its structure. Licensing for commercial use stays with you; if a track cannot be used commercially, we will flag it before the edit is built around it.

There is no universal number — length follows the placement and the story: a homepage film, a full lookbook cut and a social teaser are different edits at different lengths. We agree the version list and durations with you at brief stage, from your footage and channels.

A COLLECTION TO FILM THE SEASON WITH?

Send the footage and the lookbook.

Stills, references and release date — we will shape the film your collection deserves.