COMMERCIAL VIDEO EDITING
Commercial Video Editing
ads cut to hold attention — and move product.
An ad has seconds to earn the next second. We edit commercials, promos and product films for story and pace first — then grade, graphics and sound finish the persuasion your stills started.
Promo Edits
Commercials
Films
Variants
Earn everysecond
PACE
OFFER
BRAND
CONVERT
WHAT IT INCLUDES
Commercial edits
built to perform.
Ad & promo edits
The hero commercial: structure, selects and pacing built around one clear message and one clear offer.
Product commercials
Product-led films where the item is the hero — features demonstrated in the order a buyer cares about them.
Launch films
Short films for drops and seasons, edited to build anticipation and land on the release date.
Cutdowns & variants
Shorter lengths, alternate hooks and format versions — each re-edited for its placement, never just truncated.
EDITING DISCIPLINE
Why some ads hold
and most don’t.
Hook before logo
The opening seconds sell the viewing, not the brand — the strongest image and the clearest promise come first.
One message per edit
An ad that says three things says none. Each cut carries one message; variants carry the others.
Muted-proof by design
Captions and supers are composed into the edit, because much of your audience will never turn the sound on.
OUR PROCESS
Brief to broadcast,
step by step.
Brief & footage review
Offer, audience, placements and deadline defined; footage reviewed and the edit’s structure proposed.
Structure & selects
The story assembled from the strongest material — you review a cut that proves the message before polish.
Fine cut & finish
Pacing tightened, color graded to your stills, graphics and sound finished inside your brand system.
Versions & delivery
Cutdowns and placement versions edited and delivered to each channel’s specification.
CONNECTED FINISH
The edit is only
half the craft.
Grade & sound finishing
Commercials finished through our grading and sound stages, so picture and audio persuade together.
Motion graphics & titles
End cards, price supers and logo animation designed as part of the same production.
The best available version of your footage — camera originals where possible — plus the brief: the offer, the audience, where the ad will run and the deadline. Phone and UGC-style footage can also be edited; we will tell you honestly what quality ceiling it sets before work starts.
Yes — that is standard commercial practice. A hero edit is built first, then cutdowns and hook variants are edited deliberately for each placement and duration rather than simply truncated.
We edit to music you provide or license, and timing, cuts and sound design are built around that track. Music licensing itself stays with you — if a track is not licensed for advertising use, we will flag it rather than build an ad you cannot run.
Where the brief calls for them, yes — captions, supers and end cards are designed inside your brand system as part of the edit, not added as an afterthought. Many placements are watched muted; the edit is planned for that reality.
Timing is agreed at brief stage against the real scope: hero edit first, versions and cutdowns second. If a date cannot honestly hold everything, we will tell you what to phase rather than quietly deliver a thinner ad.
AN AD TO CUT?
Send the footage and the offer.
Tell us where it will run and when it must land — we will scope the edit honestly against both.