MOTION GRAPHICS & 2D ANIMATION

Motion Graphics & 2D Animation
your brand, moving the way it speaks.

A logo that arrives with intent, a title that lands with the cut, a product callout that explains at a glance. We design motion as part of your brand system — same voice, now in movement.

◆Logo
Animation
◆Titles &
Supers
◆Product
Callouts
◆2D
Explainers
Motion graphics and 2D animation for a product brand by Pic Visual Same voice,
in movement
LOGO
TITLES
CALLOUTS
MOTION
SYSTEM

WHAT IT INCLUDES

Motion designed
as a system.

◆

Logo animation & idents

Your mark in motion for films, reels and presentations — an arrival, not a gimmick, designed from the logo’s own geometry.

Logo & Visual Systems →

◆

Titles, supers & lower thirds

The graphic furniture of your videos: names, prices, offers and chapters, timed to the cut and styled to the brand.

◆

Product callouts & feature animation

Details pointed out while the product is on screen — materials, features, sizes — explained at the speed of watching.

◆

Animated content & explainers

2D animated posts, stories and product explainers built around your range and your message.

Part of our Video Post-Production services →

MOTION DISCIPLINE

Movement with
a native accent.

◆

Tempo is brand

Fast and playful or slow and luxurious — how things move says as much as how they look, and it is set deliberately from your brand’s character.

◆

Restraint over tricks

Every effect must earn its place by clarifying or emphasizing. If a movement only decorates, it is cut.

◆

Legible at phone size

Type, timing and spacing are designed for the smallest screen the piece will meet — read once, understood instantly.

OUR PROCESS

Designed still,
then set moving.

◆
01

Brief & assets

Brand files, references and the pieces needed — plus where each will live: film, feed, presentation or ad.

◆
02

Styleframes

Key moments designed as stills first, so look, type and layout are approved before a frame is animated.

◆
03

Animation

Movement built to the approved frames: tempo, easing and transitions matched to your brand’s voice.

◆
04

Delivery & integration

Finished pieces delivered ready to publish, or as elements integrated into our edits of your films.

CONNECTED MOTION

Graphics that live
inside your videos.

◆

Built into the edit

Motion graphics produced alongside our commercial and social editing, so titles and cuts are timed together, not merged later.

Commercial Video Editing →

◆

Rules that travel

Motion behavior can be documented into your brand guidelines, so future animators — ours or yours — move the brand the same way.

Brand Guidelines →

FREQUENTLY ASKED QUESTIONS

Quick answers
to common questions.

View All FAQs →

Your brand assets — logo and graphic files in the best available format (vector where possible), your brand guidelines if they exist, and references for the feel you want. If assets only exist as flat images, we will tell you honestly what can be animated cleanly and what would need rebuilding first.

Often, yes. Existing artwork can be separated and rebuilt for motion — labels, patterns, illustrations and product art brought to life — with the scope confirmed after we see the source files, since flat artwork varies widely in how it was built.

Yes, within our home ground: 2D animated explainers and product stories for fashion and e-commerce — how a product works, what makes it different, how to use or care for it — written visually around your product rather than generic characters.

Finished pieces are delivered as video for direct publishing; where your editors need them, motion elements can also be supplied as overlays for use inside your own edits. The delivery set is agreed at brief stage so your workflow gets exactly what it can use.

Yes. Existing videos are analyzed for tempo, easing, transitions and graphic behavior, and new work is built to that language — then documented so future pieces stay consistent as your library grows.

A BRAND THAT SHOULD MOVE?

Send the logo and the brief.

Assets and references are enough to start — we will scope the motion work honestly from the files themselves.