COLOR CORRECTION & MATCHING

Color correction & matching
true color, every photo.

Wrong color is the top reason for returns. We correct every photo to the true color of the product, and match whole sets to one standard, so what customers see is what they receive.

◆True
Color
◆Matched
Sets
◆Color
Variants
◆Calibrated
Workflow
Perfume product photo after color correction with true rich tones by Pic Visual The color they see
is the color they get
BALANCE
MATCH
VARIANTS
SET

WHAT WE DO

Four kinds
of color work.

Some photos need a small fix. Others need a full color rebuild. All four services below can be combined in one order.

◆

Correction to true color

White balance, exposure and color casts are fixed, so whites are white, skin looks human and the product shows its real color.

◆

Matching across a set

Photos from different shoots are brought to one light and color standard. Your product pages stop looking like a patchwork.

◆

Color variants from one photo

One shoot, many colors. We recolor a product photo into its other color options, keeping fabric texture, shading and shine fully real.

◆

Brand and mood grading

When a campaign needs a look, warm, cool, soft or bold, we grade the set to that mood and keep it even from photo to photo.

HOW WE EDIT

Layers that keep
color honest.

◆

Adjustment layers, not guesswork

Each correction sits on its own layer: one for brightness, one for color balance, one for a single problem color. Layers can be tuned one at a time, and copied across a set with the same result.

◆

Single colors fixed alone

When only the red is wrong, we fix only the red. Selective correction protects everything else in the photo, including skin tones.

◆

Calibrated screens, measured values

Editors work on calibrated monitors and check color values by number, not by eye alone. That is how a match survives from our screen to your customer’s phone.

◆

The original is never touched

Corrections live on layers above your photo. If your brand look changes next season, the same photos can be re-graded without a new shoot.

OUR PROCESS

Approve once,
match everywhere.

◆
01

Send photos and a reference

Upload the set and show us the target: an approved photo, a swatch or a past season’s look.

◆
02

We correct a sample

One photo from each group is corrected first and sent to you. This becomes the standard for the set.

◆
03

Full set correction

After your approval, the same correction is applied and fine-tuned across every photo in the set.

◆
04

Set check and delivery

We view the full set together on one screen. Any photo that stands out goes back for adjustment before delivery.

WHERE IT FITS

Color is part
of every edit.

◆

Inside product retouching

Color correction is a core step of full product retouching, together with cleanup, backgrounds and shadows.

Product Retouching →

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Across model and lookbook sets

Set matching keeps model photos even from the first page of the lookbook to the last.

On-Model & Lookbook Editing →

◆

At catalog scale

Approval-first correction is how large catalogs stay consistent without slowing the whole batch down.

Batch Catalog Production →

◆

Test the difference free

Send up to 5 photos with color problems. The correction sample shows you our standard before you commit.

Start a Free Trial →

FREQUENTLY ASKED QUESTIONS

Quick answers
to common questions.

View All FAQs →

Cameras guess at color, and studio lights are rarely neutral. A red dress can photograph orange, and white fabric can turn blue or grey. Color correction removes the guesswork and brings back the true color of the product.

Yes. Send us a reference: a past photo you approved, a fabric swatch photo or the product itself described in detail. We correct against that reference, not against what looks good to us.

It means every photo in a set shares the same color and light. Products shot on different days, or by different photographers, are brought to one standard, so your store pages look like one shoot.

Yes. If a shirt exists in five colors but was shot in one, we can create the other color versions from the original photo. The fabric texture and shading stay real, and you save the cost of extra shoots.

We work in standard color spaces (sRGB for web) and check files on calibrated screens. That gives your customers the closest match current screens can show.

Yes. White balance, exposure and contrast are the base of every correction. Many photos only need this base work to look clean and bright.

We correct one photo from each product group first and send it for your approval. Once you approve the look, we apply the same correction across the whole catalog and check the set together.

Yes. Send up to 5 photos in the free trial, including one where the color is clearly wrong. The before and after will show the difference at once.

WRONG COLOR COSTS YOU RETURNS

Get a free correction sample.

Send up to 5 photos where the color is off. We correct them to the true product color, and you compare before and after.