BRAND GUIDELINES
Brand Guidelines
the rulebook that keeps a brand itself.
An identity without guidelines drifts a little with every person who touches it — until one day the brand no longer looks like itself. We write and design guidelines that teams actually use: visual, specific, and built around your real applications.
Rules
Type Specs
Direction
Examples
Consistency,documented
SPECS
EXAMPLES
TEMPLATES
ASSETS
WHAT THE GUIDE COVERS
Rules for everything
the brand touches.
Logo usage
Approved versions, clear space, minimum sizes, backgrounds and the misuse gallery — the page that ends “which logo file do I use?” forever.
Color & typography
Exact specifications for print and screen, with hierarchy examples — not just swatches, but how type and color behave together.
Imagery & retouching direction
What on-brand photography, CGI and retouching look like for this brand — the section our own post-production teams work from daily.
Applications & templates
The guide shown working: packaging, product pages, social posts, documents and signage, with templates where repetition is the point.
WRITTEN TO BE USED
A guide nobody opens
protects nothing.
Most brand guidelines fail as documents: too long, too abstract, filed and forgotten. Ours are designed like the products they govern.
Visual first
Every rule is shown, not just stated — a picture of the misuse is worth a paragraph of prohibition.
Layered depth
A quick-reference layer for daily use, with full specifications behind it for production work.
Decisions, not options
Where brands usually leave “either is fine”, we document a ruling — ambiguity is where drift begins.
OUR PROCESS
From scattered assets
to a single source of truth.
Asset & usage audit
Everything the brand currently uses is collected; inconsistencies and undocumented habits are surfaced, not silently copied.
Rulings & structure
Conflicts are resolved with you and the guide’s structure is set around your real applications.
Guide design
The document itself is designed in the brand’s own system — it should be the best example of the rules it teaches.
Delivery & asset pack
Guide, quick reference and the organized file library it references, delivered together and ready to share.
WHEN YOU NEED ONE
The symptoms
are familiar.
Many hands
Freelancers, agencies, printers and partners each interpreting the brand their own way.
Visible drift
The website, packaging and social feeds slowly stopping resembling each other.
Growth moments
New markets, retail partners or product lines about to multiply every inconsistency you have.
Yes — documenting an existing identity is a common standalone project. We audit the assets you have, resolve the inconsistencies and undocumented habits we find (with your decisions where choices conflict), and produce the guide your identity should have shipped with.
The working rules of the brand: logo usage with clear-space, sizes and misuse; color specifications for print and screen; typography and hierarchy; imagery and retouching direction; voice basics; and layout examples for your real applications — packaging, product pages, social, documents. Depth is scoped to what your team genuinely uses.
A designed PDF master is standard; many brands also take a short quick-reference version for partners and freelancers, plus the organized asset pack the guide points to (logo files, templates, swatches). Formats are agreed at brief stage around how your team actually works.
Yes. Extensions — new product lines, new markets, new channels like marketplaces or retail — are added as proper sections in the same design language, and outdated rules are corrected rather than contradicted in an appendix nobody reads.
Everyone who touches the brand: your internal team, photographers, retouchers, printers, agencies, marketplace partners and freelancers. A good guide is written so a new hire and an outside partner both produce on-brand work without a meeting.
A BRAND THAT NEEDS ITS RULEBOOK?
Send us what exists.
Logos, files, the guide you have (or the gap where it should be) — we will audit it and scope the documentation honestly.