BRAND IDENTITY DESIGN
Brand Identity Design
the system behind being remembered.
An identity is not a logo with accessories. It is the complete visual and verbal system your brand wears everywhere — designed for fashion and e-commerce, where recognition has about one second to happen.
First
Family
Type
Imagery
One brand,every surface
LOGO
COLOR
TYPE
VOICE
WHAT IT INCLUDES
Everything an identity
needs to work.
Four layers, designed together — because a brand is experienced all at once, not in pieces.
Strategy & positioning
Who the brand is for, what it stands for, and how it should feel different from the shelf it sits on. Design follows this, never precedes it.
Logo family
Primary mark, secondary lockups and small-size versions — designed at favicon size and flagship size with equal care.
Color & typography
A palette and type system with hierarchy and rules — the two elements shoppers recognize fastest, even without the logo.
Voice & imagery direction
How the brand sounds and what its photography, retouching and graphics should look like — so content teams are never guessing.
NEW BRAND OR REFRESH
Two starting points,
one discipline.
New brands
Built from a blank page with market and audience evidence underneath — launched as a complete system, not assembled later from leftovers.
Refreshes
Equity audited first; recognition kept, weaknesses fixed. The goal is a brand your current customers still know, working harder.
Partial systems
Have a logo you love and nothing else? We build the missing layers around it until the brand behaves like a system.
OUR PROCESS
Strategy before
sketches, always.
Discovery
Market, audience, competitors and your own ambitions — including an honest read of any existing identity.
Strategy & concepts
Positioning agreed first; then design directions shown in real applications — packaging, product pages, posts.
Refinement
The chosen direction is tested at real sizes and in real channels, then refined until it holds up everywhere.
System build & guidelines
The full system is built out and documented, so your team can run the brand without us in the room.
BUILT FOR COMMERCE
Tested where
brands get judged.
Fashion and e-commerce identities face brutal conditions. Ours are designed inside them from day one.
Product pages & marketplaces
Identities that stay legible and recognizable inside other platforms’ layouts, crops and compression.
Packaging & photography
Designed with the studio that will package, shoot and retouch the products — color that survives print and camera alike.
Social & campaigns
Systems flexible enough for daily content and seasonal campaigns without dissolving into randomness.
A logo is one mark. An identity is the whole system that mark lives in — color, typography, layout language, imagery style and voice — plus the rules for using them. Shoppers rarely meet your logo alone; they meet the system, on a product page, a box, a post. We design the system, with the logo at its center.
Yes — refresh projects start with an equity audit: what customers recognize and value, what is holding the brand back. We keep the equity, fix the friction, and evolve the system in a direction existing customers still recognize as you.
The complete identity system: logo family and lockups, color palette, typography, layout and imagery direction, ready-to-use templates for your main channels, and brand guidelines documenting it all. Final files are delivered in the print and digital formats agreed at brief stage.
Naming can be included in the strategy stage when a new brand or a rename is genuinely needed — explored with the same audience and market thinking as the visual work, and checked against your markets before design begins. Tell us at brief stage if naming is in scope.
It depends on scope — a focused refresh and a full new-brand system are different undertakings. Rather than publish a generic number, we agree a schedule with milestones at brief stage, once we know what your launch actually needs, and we work to the dates we agree.
A BRAND TO BUILD — OR ONE TO FIX?
Start with the conversation.
Tell us where the brand is and where it needs to be. We will scope the identity work honestly — including what you may not need.