COLOR GRADING & FINISHING

Color Grading & Finishing
the look your stills promised, kept in motion.

Color is where footage becomes brand. We grade for fashion first — true fabric color, protected skin, product shades that match the box — then build the mood your campaign is remembered by.

◆Creative
Grades
◆Shot
Matching
◆Correction &
Balance
◆Master
Finishing
Color grading and finishing for a beauty product film by Pic Visual Color is
the brand
GRADE
MATCH
SKIN
FABRIC
MOOD

WHAT IT INCLUDES

Finishing that starts
with accuracy.

◆

Creative grading

The campaign look: contrast, palette and mood designed for your brand and built on a technically corrected base.

◆

Shot matching

Sequences balanced across cameras, locations and lighting so a film feels shot in one breath, not five days.

◆

Correction & balance

Exposure, white balance and color-cast repair — the unglamorous work that makes creative grading possible.

◆

Master finishing

Final polish and delivery masters prepared to each placement’s specification, checked frame-relevant details included.

Video Resize & Adaptation →

Part of our Video Post-Production services →

THE FASHION STANDARD

Graded by a studio
that lives in stills color.

◆

Fabric tells the truth

A red dress must stay the same red in the film, the stills and the customer’s hands. Product color accuracy outranks fashionable filters.

◆

Skin is protected

Models’ skin tones are graded as deliberately as garments — no look is worth a face that reads wrong.

◆

Stills and film agree

Because the same studio retouches your photography, the grade targets your actual campaign images — not a guess at them.

OUR PROCESS

Corrected first,
beautiful second.

◆
01

Footage & reference review

Your footage, stills and references assessed together; the grade direction proposed against real frames.

◆
02

Correction pass

Every shot balanced and matched — exposure, white balance, consistency — before any creative look is applied.

◆
03

Creative grade

The campaign look built and refined with you on representative sequences, then applied across the film.

◆
04

Finishing & delivery

Final checks, finishing touches and masters delivered to each placement’s specification.

CONNECTED FINISH

Grading inside
the full post pipeline.

◆

Edited, then graded

Grading slots into our editing workflow, so structure is locked before color is finished — never the other way round.

Commercial Video Editing →

◆

Composited, then unified

VFX and composite shots are graded as part of the same pass, so inserted elements inherit the film’s light and palette.

VFX & Compositing →

FREQUENTLY ASKED QUESTIONS

Quick answers
to common questions.

View All FAQs →

Yes — matching is the core of finishing. Send your retouched stills or a reference video and the grade is built against them shot by shot, so skin, fabric and product color agree across your whole campaign.

It is the preferred starting point. LOG and RAW footage gives the grade the most room; already-graded or heavily compressed footage can still be finished, and we will tell you honestly what ceiling it sets before work begins.

Both. Finishing includes exposure and white-balance correction, shot-to-shot consistency, skin-tone protection and product-color accuracy — then the creative look is built on that corrected base, never used to hide problems.

Mixed lighting is one of the most common finishing jobs. Shots are balanced individually so a sequence cut between locations or light sources still feels like one film, within the limits of the source footage — which we assess and report before grading.

The graded master to the agreed specification, plus the placement versions you commissioned. If you need the grade applied to future footage from the same shoot, tell us at brief stage so the look is built to be re-applied consistently.

FOOTAGE THAT DOESN’T LOOK LIKE YOUR BRAND YET?

Send a clip and a reference.

Your stills or a film you love — we will assess the footage and scope the grade honestly.