SOCIAL REELS & SHORT-FORM

Social Reels & Short-Form
vertical video edited for the first two seconds.

Short-form is a different craft, not a shorter one. We edit reels and shorts vertical-first — hook early, story tight, captions designed in, endings that loop back to the start.

◆Reels &
Shorts Edits
◆Product
Shorts
◆Long-to-Short
Re-edits
◆Captioned
Versions
Social reels and short-form video editing for a product launch by Pic Visual Hook first,
always
VERTICAL
HOOK
CAPTIONS
LOOP
NATIVE

WHAT IT INCLUDES

Short-form as
its own discipline.

◆

Reels, TikTok & Shorts edits

Original short-form edited from your footage — products, collections, behind-the-scenes — built vertical from the first decision.

◆

Product shorts

Fast, clear product stories: the detail, the benefit, the proof — in the time a thumb gives you.

Product Video Editing →

◆

Long-to-short re-edits

Films, lookbooks and interviews mined for their strongest moments and rebuilt as native short-form.

◆

Series & repeatable formats

Recurring concepts structured so your channel builds recognition episode to episode, not just views.

Part of our Video Post-Production services →

SHORT-FORM DISCIPLINE

Why most brand shorts
feel like ads cut down.

◆

The hook is the edit

The strongest frame and the clearest promise open the video — context follows attention, never precedes it.

◆

Captions are design

Text is timed, styled and placed for muted viewing inside safe zones — not auto-generated and dumped at the bottom.

◆

Endings that loop

Final frames are composed to flow back into the first, because a rewatch is the quietest form of reach.

OUR PROCESS

Footage in,
feed-ready out.

◆
01

Brief & format plan

Channels, content types, cadence and the version list agreed before editing starts.

◆
02

Selects & hooks

The strongest moments chosen and each video’s opening built deliberately — you see the hooks early.

◆
03

Edit, caption & grade

Picture cut tight, captions designed in, color finished to match your stills and feed.

◆
04

Per-platform delivery

Each version exported natively to its platform’s specification, named and ready to publish.

CONNECTED FEEDS

Shorts inside
the wider campaign.

◆

Cut from the campaign film

Short-form drawn from your fashion film and commercial footage, graded and styled as one release.

Fashion Film & Lookbook →

◆

Covers & feed design

Reel covers and feed graphics designed alongside the videos through our social design service.

Social Media Design →

FREQUENTLY ASKED QUESTIONS

Quick answers
to common questions.

View All FAQs →

Short-form placements are agreed at brief stage — typically Instagram Reels, TikTok and YouTube Shorts — each version edited and exported natively to that platform’s current specification, including safe zones for captions and interface elements.

Yes — one of the most efficient routes. Long films, lookbooks, interviews and product videos are re-edited into short-form pieces: moments re-selected, stories rebuilt vertically, not simply cropped from the middle of the frame.

Yes. Phone footage and creator-style material are edited regularly; cleanup, stabilization within the footage’s limits, captions and pacing make it publishable while keeping the authentic feel that makes the format work. We will be honest about the quality ceiling of the source.

Where the brief calls for them, yes — captions are designed as part of the edit: timed, styled inside your brand system and placed inside platform safe zones, because most short-form is first watched muted.

Batches and cadence are agreed at brief stage against real scope — for example a season’s set produced together, or a recurring batch from ongoing footage. We will agree a rhythm we can honestly sustain rather than promise a volume that quietly thins the quality.

FOOTAGE SITTING UNPOSTED?

Send it to the feed.

Clips, films or a whole shoot — tell us your channels and we will scope the short-form it can honestly yield.