CAMPAIGN & ADVERTISING DESIGN
Campaign & Advertising Design
one idea, every format, unmistakably yours.
A campaign is one idea asked to survive a dozen shapes: a feed, a banner, a billboard, an inbox. We design the key visual and the adaptation system together, so every format looks intentional — never like a crop of something better.
Visual
Families
Assets
OOH
One idea,every format
ADS
LAUNCH
FORMATS
SYSTEM
WHAT IT INCLUDES
The campaign as
a designed system.
Key visual
The hero image-and-layout that carries the campaign: product, message and brand composed into one memorable frame.
Ad format families
Every placement designed natively — feed, story, display, marketplace — with layouts re-composed per shape, not auto-cropped.
Launch asset sets
Landing heroes, email headers, site banners and announcement graphics released as one coherent drop.
Print & out-of-home
Posters, in-store and OOH adaptations with the production discipline print demands.
ADAPTATION DISCIPLINE
Why formats fail —
and how ours don’t.
Designed per shape
A vertical story and a wide banner are different compositions. Each format gets its own layout inside shared rules.
Copy space protected
Headlines, offers and legal lines are placed by design, never squeezed into whatever space the image left over.
Recognition at a glance
Color, type and layout signatures held constant so a half-seen ad still names the brand.
OUR PROCESS
Concept first,
formats second.
Brief & offer
The product, the audience, the offer and the media plan — the campaign’s job defined before anything is designed.
Concept & key visual
Directions presented as finished-looking heroes; one is chosen and refined into the campaign’s master frame.
Format family build
Every placement designed from the master with per-shape composition, and reviewed as a family.
Delivery per channel
Files delivered to each platform’s current specifications, named and organized for your media team.
CONNECTED CAMPAIGNS
Design that meets
the rest of your marketing.
Imagery from one studio
Key visuals built on photography, retouching and CGI produced under the same roof — no hand-off losses between shoot and layout.
Landing pages that match
Ads that promise exactly what the landing page shows, in the same visual language — designed alongside our SEO team’s page work.
The set is defined by your media plan at brief stage — social and display formats, marketplace banners, email headers, landing page heroes, print and out-of-home where relevant — each built natively to that placement’s current specifications, not stretched from one master.
Yes. Extensions are a large part of campaign design: your key visual and assets are adapted into new sizes, channels and seasonal variations while protecting the layout logic and copy space that made the original work.
Headline concepts can be developed alongside the design so words and layout are born together. Final copy approval always stays with you — you know your claims, offers and legal boundaries; we make sure the design gives the words the space and hierarchy they deserve.
That is the ideal input. Campaign layouts are built around your real imagery — photographed, retouched or rendered by the same studio — so the key visual, product pages and ads are literally the same pictures, finished to the same standard.
Timing is agreed at brief stage against the real scope: key visual first, format family second, adaptations last. If a date cannot honestly hold everything, we will tell you what to phase rather than quietly deliver a thinner campaign.
A LAUNCH OR SEASON COMING?
Bring us the offer.
Product, audience and date — send the brief and we will scope the campaign design honestly against it.