Marketplace White & Colour
Pure white and light neutral backgrounds for main listing images, cut precisely and grounded with a soft, realistic contact shadow.
AI Creative Services · Backgrounds
AI background generation that puts your product anywhere.
The product photograph is solid; the warehouse wall, kitchen table or trade-show carpet behind it is not. We cut your product out cleanly, generate the setting it deserves — from pure marketplace white to a complete lifestyle scene — and finish the join by hand.
Why Backgrounds Decide Sales
The setting sells the product before the copy does
Shoppers read a product image in a glance, and the background does most of the talking. A cluttered or badly lit setting makes a good product look amateur; a considered scene tells them where it belongs in their life — and a clean white background tells a marketplace listing to trust it.
Reshooting every product in every setting is rarely realistic. Background generation separates the two jobs: the product is photographed once, properly, and the settings are built around it afterwards. The catch is believability. A generated scene pasted behind a cutout fails on perspective, light direction and the missing shadow under the product. Those three things are exactly where our retouchers spend their time.
A background is only finished when the product truly sits in it — grounded, lit and shadowed as one photograph.
What You Get
From marketplace white to a full scene
Generated Lifestyle Scenes
Complete rooms, tables and outdoor settings generated to your brief and built around your product's own camera angle and viewpoint.
Seasonal & Campaign Variants
The same product in a spring terrace, a festive table or a summer setting — new campaign imagery without booking another shoot.
Shadows & Reflections
Contact shadows, surface reflections and ambient occlusion painted in by hand, so products rest on surfaces instead of hovering over them.
Edges & Transparency
Hairline-accurate cutouts, including glass, gloss and fine detail, with edges rebuilt where the old background showed through the product.
Consistent Sets
One scene language held across a whole range, so a catalogue reads as a single shoot even though the products were photographed separately.
Demonstration
One photograph, a new setting
Drag the handle on the demonstration below. The product never changes — only the world behind it, rebuilt and then finished by a retoucher.
BeforeAfter
How It Works
Cut out, generated, grounded, checked
01
Cut Out & Edge Work
Your product is separated from its original background with hand-checked paths, preserving fine detail, translucency and true colour.
02
Generate the Scene
The new background is generated to your brief — references, brand colours, props to include or avoid — at your product's viewpoint.
03
Match Light & Perspective
Scene light is aligned with the highlights on your product, horizons and scale corrected, and any colour cast on the product removed.
04
Finish & Human QC
A retoucher paints in contact shadows and reflections, inspects every edge at full size, and approves the image as a single believable photograph.
Who It Is For
For catalogues that outgrew their backdrops
Built for e-commerce teams whose products were photographed wherever they could be — suppliers' floors, offices, quick studio sessions — and now need imagery that looks deliberate everywhere it appears.
- Listings upgraded — marketplace-ready white backgrounds at catalogue pace
- Scenes without shoots — lifestyle settings built around existing photography
- Campaigns refreshed — seasonal variants of proven product shots
- Product pixels untouched — labels, logos and colours verified against the original
- Hard products handled — glass, gloss and reflective surfaces finished by hand
- Ranges kept consistent — one scene language across every item in a set
- Shadows that ground — no floating products, no pasted-on look
Deliverables
Backgrounds for every channel
| Deliverable | Formats | Notes |
|---|---|---|
| White backgrounds | JPEG, PNG, TIFF | Pure white or light neutral, with natural contact shadow |
| Lifestyle scenes | JPEG, TIFF, PSD | Generated setting matched for perspective and light |
| Scene variants | JPEG, PNG | Seasonal and campaign versions of the same product |
| Transparent cutouts | PNG, PSD | Clean product on transparency for your own layouts |
| Layered masters | PSD | Product, background and shadow kept on separate layers |
Questions
Background generation, answered
What is AI background generation?
It is a way of replacing the setting behind a product without reshooting it. Your product is cut out precisely, a new background is generated to your brief — a clean studio colour or a complete scene — and the two are combined. A retoucher then matches light, perspective and shadow so the product genuinely sits in its new setting.
Can you produce plain white backgrounds for marketplaces?
Yes. Clean white and light-grey backgrounds are the baseline of this service and the format most marketplaces expect for main listing images. Edges are cut by hand-checked paths, colours are kept true, and the product is placed on a soft, realistic contact shadow rather than left floating, so listings look professional instead of clipped.
What kinds of lifestyle scenes can be generated?
Almost any setting your brief describes: kitchen counters, café terraces, bathroom shelves, desks, outdoor tables and seasonal scenes among them. You guide the mood with references, brand colours and props to include or avoid. We generate the scene around your product's camera angle, so the result reads as one photograph rather than a collage.
How do you make the product look like it belongs in the scene?
Three things decide believability: perspective, light and shadow. The generated scene is built to your product's viewpoint, its light direction is matched to the highlights already on the product, and contact shadows and reflections are painted in during finishing. A retoucher checks every edge and surface before the image is approved.
My product is glass, glossy or reflective. Can it still work?
Usually, yes. Transparent and reflective products are the hardest cutouts, so they receive extra hand work: edges are rebuilt where the old background showed through, and new reflections are kept consistent with the generated scene. Send a sample first through the free trial and we will show you the finish on your most difficult item.
Will my product's colours and labels stay accurate?
Yes. Only the background is generated; the product pixels come from your photograph. During finishing, retouchers compare label text, logos, colours and materials against the original file, and correct any colour cast the new scene introduces. What your customer sees is the product you actually ship, placed in a better setting.
What do I need to send to get started?
Send the product photographs you already have, even if the existing backgrounds are untidy, plus a note on the setting you want — or references you like. You can begin with a free trial of up to 5 images. Finished files arrive in the sizes and formats your store or marketplace requires.
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Your product, in the setting it deserves.
Begin with a free trial of up to 5 images — send products photographed anywhere, and see them on clean white and in a generated scene.