SEO STRATEGY & AUDIT
SEO Strategy & Audit
Services
An SEO audit is a structured examination of your website’s technical health, content and search visibility. Our audits pair that diagnosis with a strategy — a prioritized roadmap that turns findings into the order of work most likely to grow your store’s organic traffic.
Health
Review
Structure
Visibility
Diagnosis first,then the plan
CONTENT AUDIT
SITE STRUCTURE
VISIBILITY
ROADMAP
WHAT AN AUDIT EXAMINES
What an SEO audit
actually examines.
Four areas decide whether search engines can find, understand and rank your store. A useful audit examines all four — and explains them in plain language.
Technical health
Crawlability, indexing, canonicals, redirects, structured data and speed — the foundations everything else stands on. The fixes themselves live in our technical SEO work.
On-page & content
Titles, headings, copy quality, keyword targeting and duplication across your key pages — and whether each page serves a clear search intent.
Site structure & internal linking
Category hierarchies, link depth, orphaned pages and anchor text — how search engines (and shoppers) travel through your store.
Search visibility & competitors
Where you are visible today, which searches you are missing, and what the stores ranking above you are doing differently.
WHAT YOU RECEIVE
A report you can
actually act on.
No raw tool exports and no jargon for its own sake. An audit is only worth paying for if your team can act on it the week it arrives.
Findings report, written for humans
Every issue explained in plain English: what it is, why it matters for your store, and what good looks like.
Issues graded by impact & effort
Each finding scored so the high-impact, low-effort fixes are obvious — and the expensive ones are flagged honestly.
A prioritized action roadmap
The findings sequenced into an ordered plan: what to fix now, what to build next, and what can safely wait.
OUR AUDIT PROCESS
Human analysis,
not just tool output.
Crawlers and checkers collect the data. Experienced analysts decide what it means for your market, your platform and your catalog.
Crawl & data collection
We crawl your whole site and gather its technical, content and visibility data.
Analysis
We review the evidence area by area, separating real problems from tool noise.
Prioritization
Findings are graded by impact and effort and sequenced into a roadmap.
Walkthrough
We present the report and the plan, answer questions, and agree the next steps with you.
COMMON FINDINGS
Problems we commonly find
on e-commerce sites.
Every store is different, but the same patterns surface again and again. These are the findings our audits most often surface on stores like yours.
Duplicate product content
Manufacturer descriptions repeated across dozens of stores — and across color and size variants on your own.
Thin category pages
Key category pages with little more than a product grid, competing for the broadest searches in your market.
Faceted-navigation bloat
Filter combinations generating thousands of near-identical URLs that dilute your crawl and indexing.
Slow product templates
Full-size images and heavy scripts on the templates every product inherits — so the whole catalog is slow.
Orphaned pages
Products and guides no other page links to, which search engines rarely crawl and shoppers never find.
Images with no alt text
Product photos published with camera file names and empty alt attributes — invisible in image search.
FROM AUDIT TO STRATEGY
The 90-day roadmap:
findings become a plan.
An audit that sits in a drawer changes nothing. The roadmap sequences the work into a realistic first ninety days — and defines what gets measured, so progress is visible.
Days are organized by dependency, not by enthusiasm: technical blockers come first because content built on a broken foundation underperforms; content and on-page builds follow; measurement runs throughout, against the baseline the audit establishes.
Fix first
Crawl, indexing and template issues cleared so every later improvement can land.
Build next
Content and pages planned from the gaps the audit found — each with one clear intent.
Measure always
Rankings, indexing and visibility tracked against the audit baseline, reported in plain language.
An audit is diagnostic: it examines your site and reports what is helping, what is hurting, and what is missing. A strategy is the plan built from that diagnosis — which fixes and content come first, in what order, and why. We deliver them together because an audit without a plan tends to sit in a drawer.
Usually just your website address and a short conversation about your market and goals. Access to tools like Google Analytics or Search Console, if you have them, makes the analysis richer, but an audit can start from the outside — crawling the site exactly as a search engine and a customer would see it.
The audit itself is the diagnosis and the plan. Implementation — technical fixes, page optimization, content work — is a separate step that the roadmap prices and sequences clearly, so you can decide what to do in-house, what to hand to us, and what to leave. Nothing is bundled in without you seeing it first.
A full audit makes sense once a year for a stable site, and sooner after a redesign, a platform migration, a domain change, or an unexplained traffic drop. Stores that add products and content constantly benefit from smaller, regular health checks between full audits, because new pages create new problems quietly.
Often, yes. A structured audit compares your site's technical state, content and visibility against what changed — a redesign, lost pages, new duplication, slower templates, or a search engine update. Sometimes the cause is outside the site, and if the evidence points that way, the report will say so plainly rather than inventing a fixable fault.
READY WHEN YOU ARE
Request an SEO audit.
Send us your website address and tell us what you want search to do for your store. We will take it from there.